In contrast to many other persona models, the Communication Persona focuses on emotional and psychological aspects of behavior. In addition, appropriate attention is paid to the accessibility and influenceability of [...]

One or more Communication Personas that are as clearly defined as possible help us to align communication measures with the target group. This increases our chances of being noticed and [...]

With the Communication Persona in the form of a canvas, you can define target and reference groups for strategic communication. This gives the communication strategy a customer focus – or [...]