Storytelling for companies

Why storytelling?

There are at least two good reasons why your company should do storytelling.

Either nobody talks about your company because nobody knows and recognizes it. A company without a story is lifeless – and the nearest competitor is always just a click away.

Or people talk about your company, but everyone talks about it as they see it. Buyers talk about products and services. Customers share their experiences with the service. Employees tell others what they think about the company.

If you don’t tell your story yourself, nobody will, or everyone will do it as they see fit.

Meaningless or arbitrary – without strategic storytelling, you are not yourself!

Storytelling makes you successful

Storytelling is at the heart of every good communication strategy.

We have all been telling ourselves stories since time began when we were still living in caves. A story is so much more exciting than dry facts. Empathizing, identifying and remembering – all this works so much better when we read, hear or see a story.

Companies that use storytelling and focus on their (potential) customers are seen as helpful, are recognized and are loved.

Storytelling in marketing is the way out of meaninglessness.

Storytelling protects your business

With storytelling, you own the narrative of your company.

A convincing story plays a key role in ensuring that your brand is experienced consistently and authentically at all touchpoints. A defined and practiced narrative provides the best possible protection against overly diverse and possibly negative external perceptions.

Companies that invest in strategic storytelling safeguard their reputation and thus also their values. After all, a trustworthy (employer) brand is one of the longest-lasting and most valuable assets of any organization.

Authentic storytelling within the company protects values in the long term.

Anyone can do storytelling

There is some really good news.

You too can learn storytelling and use it in your marketing. Because we all tell stories every day – to others and even to ourselves. We are all used to experiencing the world through stories.

But it gets even better: There are tried and tested storytelling methods that you can use to systematically develop and convincingly tell the stories for your company and your offers.

I will be happy to show you which storytelling method best suits your company, your market and your target groups in an interactive workshop.