The Communication Canvas is explicitly structured in such a way that the size or industry of a company or organization is irrelevant. In this respect, the strategy tool can be used by freelancers, startups, companies, or corporations. Budget and personnel resources are not important.

However, the larger or longer an organization has existed, the more complex the processes of strategic communication that need to be mapped. Therefore, more tools will be necessary within the Communication Canvas, for example, to determine target groups, etc.