A wide variety of tools for developing and evaluating brands can be found under the keyword Brand Pyramid. However, these mostly focus on “technical” aspects such as logos, colors, etc. [...]

The Brand Awareness Pyramid has two main objectives: you define not only the status quo of your brand perception - but also the desired or targeted brand awareness and the [...]

With the Brand Awareness Pyramid, you can work out the (desired) perception of your brand in a structured way. The tool helps you to consistently look at your brand from [...]